Aziza Artwork

The Challenge
Aziza needed a brand built entirely from scratch that captured the warmth and rustic tradition of Mediterranean culture while feeling modern and refined enough to attract a younger crowd in a competitive restaurant and nightlife market.

My Role
I built the brand identity end-to-end: logo and identity system, food and late-night menus, website, and ongoing social/event marketing including recurring programming like live music nights and DJ events. The late-night menu was a strategic extension I developed off the core Mediterranean concept, designed to keep guests in the space for drinks and a fuller experience after dinner service.

Results
Still operating and thriving, with sales, reservations, and average ticket price all up since launch.
Brand has drawn a noticeably more upscale clientele, including A-list visitors.
Late-night menu and event programming successfully extended guest dwell time and revenue beyond dinner service