Kids Avenue

KIDS AVENUE

Brand Identity & Creative Direction. Full brand build for an indoor playgroup concept, from logo to launch

The Challenge
My employer was launching Kids Avenue, a new indoor playgroup concept, and needed a complete brand identity built from zero, the brand needed to feel playful and trustworthy to kids and parents alike, and move across signage, print, digital, and social from day one.

My Role
I owned the brand end-to-end: logo and identity system, in-store environmental signage, birthday party collateral, the full website, and ongoing social content, essentially acting as sole creative on the launch.

Results
Brand identity expanded seamlessly from the first location to a second, opened 10 months ago.
Birthday bookings up 60% at the original location and 40% at the new location, driven by in-store signage, brochure, and paid ads.
Social media engagement increased with zero sponsored content.
Identity system now proven across 2 locations, with expansion into 2 new markets planned by end of next year.

Table of contents
Logo | In-Store Signage | Birthday Brochure | Website | Social Media

Logo

Inspiration: This logo takes inspiration from a street sign, reflecting the idea of a mini interactive city designed for young children. The text is intentionally asymmetrical, adding a unique touch. The colors were selected from a pastel palette to evoke a calming atmosphere while still embracing the playful essence of the concept.

Software Used:
Illustrator