Nomad

The Challenge
Nomad set out to launch a new line of frozen fruit products in Ecuador, celebrating the country’s native fruits for a market used to more generic frozen snacks. The brand needed an identity that felt both fun and premium enough to justify shelf presence; playful enough in order to feel new and adventurous. While meeting Ecuador’s specific food packaging regulations and standing out in cold-case retail environments.

My Role
I designed the full brand identity logo, mark, color and type system and developed the packaging design across the product line (chocobanana bites, palitos, and additional formats), balancing regulatory labeling requirements with strong shelf visibility in freezer cases.

Results
Brand successfully launched in Ecuador, with the Chocobanana and Chocopitahaya Bites now live in 3 retailers.
Two additional products in the line (palitos, individually and in boxes) launching soon on the same packaging system. We are working on new flavors to be added to the brand.
Identity system built to scale across the full product roadmap without redesign.