Kale Me Crazy Artwork

As the Creative Director at Kale Me Crazy, an upscale superfood café franchise, I oversee the brand’s vibrant identity across all platforms. I design promotional materials, menus, signage, and operational documents such as recipes, protocols, and employee handbooks. I also manage the website, direct social media content, and lead photography direction to ensure our visual presence—both in-store and online—captures the energetic, health-focused spirit of the brand.

Table of contents
In-Store Artwork | Menus | Print Promotional Flyers | Website | Social Media

In-Store Artwork

Software Used:
Illustrator, Photoshop and InDesign
*Special Note*
In addition to creating all the designs, I also do the creative direction of all our photo shoots, working closely with our photographer to achieve the desired look of our brand.